CNBC AI News, July 19 – As summer descends, ByteDance’s Douyin (TikTok’s Chinese counterpart) is sounding the alarm on a surge in scams targeting minors. Li Liang, Vice President of ByteDance, recently took to social media, urging parents to proactively educate their children about these evolving deceptive tactics to bolster fraud awareness.
According to Douyin’s internal investigations, a worrying trend has emerged. Accounts are increasingly leveraging seemingly innocent lures such as “giving away novels or comic books to graduates,” “gifting gaming accounts to students leaving high school,” and “offering free in-game skins to new apprentices” specifically targeting younger users.
The platform has identified a sophisticated scheme where users are redirected to external platforms before being subjected to manipulative tactics. Scammers impersonate law enforcement officials, employing scare tactics, such as threats of parental notification of alleged “investigations,” to pressure victims into transferring funds from their parents’ mobile devices.
Douyin’s anti-fraud center emphasizes that activating “Teen Mode” provides a crucial layer of protection for younger users.
Within Teen Mode, functionalities like private messaging, commenting, and live-streaming are disabled. Critically, it also restricts live-streaming access, preventing minors from engaging in virtual gifting and other in-app purchases, minimizing potential exploitation.
Furthermore, Douyin has compiled a list of the most prevalent scam archetypes: impersonating police officers demanding funds for purported “investigations,” falsely accusing minors of fraud to extort money, and posing as gaming streamers who trick users into downloading remote access software, granting them unauthorized control.
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