Xu Yizhen, “Short Drama Queen,” Becomes Xpeng G7 Owner, Personally Delivered by He Xiaopeng in a “Feature-Rich” Ceremony

CNBC AI News, July 28th – Xpeng Motors has officially announced Xu Yizhen, the “Queen of Short Dramas,” as a new owner of the Xpeng G7. The announcement was accompanied by a promotional video showcasing Xu’s firsthand experience with the vehicle.

In the video, Xu Yizhen delves into the Xpeng G7’s performance, rigorously testing its air conditioning and advanced driver-assistance systems (ADAS).

According to official marketing materials and the real-world test featured in the promotional video, the Xpeng G7’s air conditioning delivers cooling power comparable to a two-horsepower (HP) household unit. Furthermore, the company claims its cooling speed and seat ventilation capabilities outpace those of Tesla’s vehicles.

Following the test drive, Xpeng Motors CEO He Xiaopeng personally handed over the keys to Xu Yizhen, offering a detailed overview of the Xpeng G7’s features and performance capabilities. The move underscores Xpeng’s strategy of leveraging celebrity endorsements to boost visibility and consumer confidence.

The Xpeng G7, launched on July 3rd of this year, represents Xpeng’s latest entry into the mid-size SUV market. The company is betting on the G7 to capture a significant market share in the competitive EV landscape.

A key selling point is its spacious interior. The G7 boasts an impressive 88% space utilization rate, enhancing passenger comfort. The rear cargo area is notably versatile, expanding to a maximum volume of 2277 liters.

Xu, a graduate of the Performance Department of Zhejiang University of Media and Communications, rose to fame in 2023 with hit short dramas such as “Flash Marriage: Mr. Fu’s Hidden Identity” and “Oh My! The Empress is Here to Work!”, both generating over 100 million RMB in user spending, demonstrating the burgeoning influence of short-form video content in China’s entertainment landscape and its intersection with consumer product marketing.