Haier Leads Low-Carbon Trend, Breaks Heat Pump Technology Ceiling at Industry Summit

JINAN, China – Late July in Jinan saw scorching temperatures, but an even hotter topic was the annual gathering of the heat pump industry. At the 2025 China Heat Pump Industry Annual Conference, companies from across the nation showcased their latest technological advancements. However, beneath the surface of this bustling event, the industry’s competitive landscape remained intensely focused on price, with many companies trapped in a price war, attempting to undercut each other to gain market share.

Amidst this competitive scramble, Haier’s presence offered a breath of fresh air. Their claimed 30% energy-saving technology not only breaks free from the homogeneity plaguing the market but also shatters the industry’s growth ceiling. This signals a clear shift: heat pumps are evolving beyond mere heating devices and becoming crucial components for energy conservation, cost savings, smart management, and the green transition.

가정Home Heating: Cost Savings and Convenience are Key

The exhibition halls were dominated by “energy-saving champions” from various manufacturers. Haier’s YunWarm MAX new product garnered significant attention, with claims of over 30% energy savings in harsh northern climates. To put it simply, what used to cost $2,000 in heating expenses could now be achieved for $1,400. Moreover, its ability to operate reliably in extreme cold, even at -40 degrees Celsius, effectively addresses the traditional heat pump’s vulnerability to freezing temperatures.

Beyond the hardware, “smart brains” are gaining traction. Companies, including Haier, are introducing intelligent management platforms, essentially equipping heat pump systems with “weather forecasters” to predict heating demands and automatically adjust water flow and temperature, maintaining indoor temperature fluctuations within a tight 0.5-degree Celsius window. One seasoned engineer, with over a decade in the industry, noted, “Customers now demand more than just durable machines; they want systems that can think for themselves. That’s the real deal.”

Building Heating: Heat Pumps Leading the Charge in Decarbonization

“Zero-carbon factories” and “green industrial parks” were buzzwords at the summit. Experts agreed that achieving zero emissions requires a multi-faceted approach, where heat pumps, solar energy, and energy storage batteries work in synergy. Haier showcased their experience in low-carbon industrial parks, where heat pumps harvest energy from solar sources and industrial waste heat, storing it like a power bank and utilizing multi-energy complementarity to lower costs and improve efficiency.

The impact on energy savings is undeniable. In Qingdao, a meat processing plant switched from gas heating to a Haier high-temperature heat pump solution, resulting in annual savings of over $150,000. Haiyang Dingli Farming, using a combination of ultra-low temperature air source heat pumps, solar energy, and hot water storage tanks, saw heating costs per chicken plummet from approximately $0.18 to just $0.04, a reduction of roughly 80%.

Industry Reshuffle: Technical Prowess Takes Center Stage

The conference underscored a significant paradigm shift in the heat pump industry. The traditional approach of simply selling inexpensive hardware is no longer viable. Consumers demand lower energy costs, factories require decarbonization, and society is pushing for greener solutions. Industry reports indicate that the top 5 heat pump brands have achieved comprehensive coverage across various market segments, highlighting the need for smaller and medium-sized enterprises to avoid limiting themselves to single market niches to gain significant brand competitiveness.

Crucially, a technological divide is emerging. As a market leader for years, Haier’s technology roadmap often signals future industry trends. While many companies are still competing on price, leading players are investing heavily in core technologies like ultra-low temperature operation, intelligent control, and multi-energy synergy. This translates to lower operating costs, smarter temperature control, and more reliable decarbonization for end-users.