Haier

Haier holds the leading refrigerator market share in Southeast Asia as of H1 2025, experiencing over 50% growth in the large refrigerator segment. Building on this momentum, Haier launched its Wave Series refrigerator in the region, adapting the successful domestic model to local needs. The Wave Series features advanced preservation technology, space-saving design (crucial for smaller Southeast Asian kitchens), and Smart Ice technology, catering to the region’s hot climate and beverage preferences. The refrigerator aims to continue Haier’s growth in the area.

Haier solidifies its global refrigerator leadership, holding 47% of the China market share (Jan-Jul 2025) and retaining its top-selling global brand title for the 17th year. Its dominance stems from continuous innovation, topping global invention patent publications for the 7th year (2024). Addressing specific regional needs, Haier’s technologies like triple independent cooling in Europe and dry zone preservation in Southeast Asia drive market success. Haier also leads in international standards, developing the first IEC standard for refrigerator preservation, impacting the global industry.

China’s appliance exports rose 6.2% in H1 2025, with Haier maintaining its top global refrigerator brand position for the 17th year with a 22.8% market share. Fueled by domestic trade-in policies and overseas expansion, especially in Europe and Southeast Asia, Haier is achieving significant growth. Its success is driven by technological innovation, specifically the Magnetic Control Full Space Preservation, and user co-creation for products like the Wheatwave refrigerator, targeting younger consumers. Haier also leads in setting global refrigeration standards, building user trust.

Haier has launched a static pressure air-bearing compressor, demonstrating its leadership in oil-free technology and advancing the industry towards scaled applications. This technology offers over 50% energy savings compared to traditional compressors and is protected by numerous patents. Following its success with magnetic levitation chillers, Haier aims to replicate that growth in the air-bearing chiller market, which benefits from a strong focus on green transformation. An industry alliance has been formed to accelerate the adoption of air-bearing technology.

Haier and Xingdong Era have launched “HIVA,” a household robot or “cyber butler.” Standing 165cm tall and boasting 44 degrees of freedom, HIVA navigates homes via 3D LiDAR and operates appliances with its five-fingered XHAND-Lite. It performs tasks like cleaning, laundry (washing, ironing, folding), and even cooking. This collaboration between Haier’s smart home ecosystem and Xingdong Era’s embodied intelligence aims to revolutionize home service robots, making them as commonplace as household appliances.

The 2025 China Heat Pump Industry Annual Conference highlighted a shift beyond price competition towards technological innovation. While many companies remain in a price war, Haier’s 30% energy-saving technology and intelligent management platforms are gaining traction. The focus is expanding from basic heating to energy conservation, cost savings, and smart management for homes and buildings. Successful implementations in industrial parks and agricultural settings demonstrate significant cost reductions through multi-energy synergy. The industry emphasizes decarbonization and demands sophisticated system integration, requiring technological prowess from heat pump manufacturers.

Mohe, China’s “Arctic,” experienced unprecedented heat this summer, forcing hotels to install air conditioning. The Songying and Blueberry Hotels both chose Haier Smart Home brands, Haier and Leader respectively, to cool their properties. Songying valued Haier’s reliability, while Blueberry targeted younger guests with Leader’s stylish design and smart features. Haier’s strong logistics and service network enabled quick delivery and installation in this remote region, fueling a 300% sales increase in Northeast China and making it the fastest-growing brand in the industry.