Haier

Mohe, China’s “Arctic,” experienced unprecedented heat this summer, forcing hotels to install air conditioning. The Songying and Blueberry Hotels both chose Haier Smart Home brands, Haier and Leader respectively, to cool their properties. Songying valued Haier’s reliability, while Blueberry targeted younger guests with Leader’s stylish design and smart features. Haier’s strong logistics and service network enabled quick delivery and installation in this remote region, fueling a 300% sales increase in Northeast China and making it the fastest-growing brand in the industry.