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CNBC AI News, August 7 – Viral videos featuring individuals donning Meituan delivery uniforms and decrying food safety standards have sparked heated debate online, with the hashtag “Suggest Everyone Avoid Ordering Certain Takeout” trending on Weibo.
Eagle-eyed netizens traced the original video back to an account named “Xiaoyan Working Hard,” noting that near-identical content and wording had previously gained traction on another platform under the account “Boge Teaches Photography & Image Collection.”
Meituan, in a statement released via its official WeChat account “Xiaotuan Has Something to Say” this evening, addressed the recent surge in short-form videos featuring delivery riders allegedly fabricating stories and engaging in “misery selling.” The company asserted that such conduct would be met with severe consequences, emphasizing that much of the content is scripted.
Meituan provided the following case studies and verification details:
“Boge” Account: A former Meituan Dedicated Delivery rider who transitioned to a crowdsourced rider in March 2024. This account published numerous videos concerning food safety issues (e.g., “Frozen meat randomly placed,” “Merchants using dirty hands to prepare ingredients”) and couriers’ working conditions. The accompanying text was widely disseminated across other platforms, triggering viral trends. Upon investigation, Meituan determined that claims such as “Fined 1500 yuan upon quitting” and “50 yuan deducted for negative reviews” were demonstrably false. The account has since been permanently banned for repeated fabrication and disruption.
“Su Xingyan” Account: Despite registering as a crowdsourced rider, completing only 10 deliveries over three days, this account posted dozens of videos featuring the user in a delivery uniform, lamenting working “ten-plus hours a day” and claiming “one negative review wipes out a whole day’s earnings.” The style mirrored previously debunked fraudulent accounts. While some of this account’s platforms have been blocked, a suspected alternate account continues to post similar content, even soliciting 99 yuan short-form video courses with “hot video retrospective” guides.
“Lin Wanshang” Account: Sharing an IP address in Shandong province with “Su Xingyan,” this account exhibited a highly similar profile introduction, filming style, and text. Having completed only 9 deliveries over four days, it similarly used “misery selling” tactics to drive traffic, subsequently monetizing by selling courses through private channels.
The operating pattern of these accounts is demonstrably consistent: fabrication of tragic narratives, sharing “personal experiences” gleaned from successful videos, and private channel sales to convert traffic into profit.
Meituan maintains a “zero tolerance” policy towards such behavior, stating that it has secured evidence and reported the incidents to relevant authorities for investigation and potential prosecution. To date in 2024, the company has assisted in investigating over 30 related cases, resulting in penalties for account holders and affiliated Multi-Channel Networks (MCNs).
Meituan cautions users to view viral “misery selling” videos featuring delivery riders with skepticism, as they are often scripted.
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