August 8th – Actress Zhao Lusi sparked a buying frenzy for a specific type of fungi during a recent livestream, touting the health benefits of bamboo fungus, also known as “zhusun.”
The online stores selling zhusun experienced a surge in traffic following Zhao’s endorsement. One store owner reported, “My livestream audience jumped to over 1,500 people last night, an unprecedented number. I truly felt the power of celebrity influence.”
The sudden spike in demand has proven to be a boon—and a challenge—for smaller vendors. One owner expressed their gratitude on social media, recounting a sleepless night spent fulfilling orders. The actress’s endorsement highlights the significant impact celebrity endorsements can have on niche product categories, driving instant brand awareness and sales growth.
Zhusun, historically referred to as the “Queen of Fungi” for its delicate flavor and texture, has a long history in Traditional Chinese Medicine. Its reported medicinal properties are well-documented in classic texts like the *Shi Liao Ben Cao* and *Ben Cao Gang Mu*, where it’s often featured in medicinal cuisine.
While once exclusively harvested in the wild in limited quantities, the cultivation of bamboo fungus has increased significantly. Modern farming techniques have allowed for a substantial increase in both yield and quality, making it more accessible to consumers. Traditional Chinese Medicine practitioners often prescribe zhusun for its purported ability to nourish *qi* (vital energy), moisten the lungs, and clear heat. As consumer interest in health and wellness continues to grow, the market for zhusun and other functional foods looks set for further expansion.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/6666.html
