Wei Jianjun of Great Wall Motors Shares “Good News,” Drawing Enthusiastic Reactions

CNBC AI News, August 16 – Great Wall Motor (GWM) Chairman Wei Jianjun took to social media this morning to announce a significant milestone for the Chinese automaker.

The announcement, shared on his official platform, detailed the official opening of GWM’s new factory in Brazil, which commenced operations early this morning, Beijing time.

Adding to the significance of the event, Brazilian President Luiz Inácio Lula da Silva was in attendance, joining Chairman Wei in inaugurating the new facility.

The Brazil plant signifies GWM’s deepened commitment to the Latin American market, with plans to introduce its globally recognized Hi4 hybrid four-wheel-drive technology to the region. This move underscores GWM’s strategic push to leverage its technological advancements in emerging markets.

Wei emphasized the plant as a “new starting point” for GWM’s “ecological globalization” strategy. “This is not only a new journey for Great Wall Motors, but also a common mission for Chinese automakers in this era. We look forward to working with more Chinese automakers to show the world the power of Chinese automobiles!” he stated.

As one of the first Chinese automotive companies to venture overseas, GWM’s international footprint dates back to 1997. Over the past 28 years, the company has sold over 2 million vehicles in overseas markets and boasts a global user base of over 15 million.

The news was met with positive reactions online, with many users commenting on the high-profile nature of the event and the presence of President Lula.

The investment in Brazil has been brewing for some time.

Notably, back in May, Chairman Wei met with President Lula in Beijing, providing him with an in-depth showcase of GWM’s new flagship MPV, the Wei Pai Gaoshan. President Lula personally experienced the vehicle and expressed keen interest in its potential launch in the Brazilian market, hinting at the political and economic significance of GWM’s presence in the country.