CNBC AI News, August 16th: Imagine a scenario where the acclaimed Chinese animated series, “Ling Cage,” encounters a peculiar hurdle in its overseas expansion – a request for Japanese dubbing.
Ruan Rui, the literary planner behind “Ling Cage,” recently shared in an interview that Chinese animation is tantalizingly close to breaking into the international market. However, the final leap presents a significant challenge: bridging the gap in perception and acceptance from Western audiences. This, according to Ruan, is a process that demands time and dedicated nurturing.
According to Ruan, during discussions with international broadcasters, potential partners have suggested that while they appreciate the animation, they would prefer a Japanese dub if an English version is unavailable. “They told us, if you don’t have English, we can accept Japanese dubbing,” Ruan noted.
These broadcasters perceive Chinese-language animation as unfamiliar to international viewers. This preference stems from the long-standing global presence of Japanese anime, which has cultivated a recognizable and accepted auditory experience for international audiences. Chinese animation, in their view, hasn’t yet reached that level of widespread familiarity.
Professor Shen Yi, an expert in international politics at Fudan University, bluntly stated that China lags behind in international cultural dissemination. Japanese animation, he emphasized, gained a head start of two to three decades, or even longer.
The second season of “Ling Cage,” a domestically produced original animation, concluded on August 1st, leaving viewers with an open-ended finale. Since its premiere on May 23rd, the series has maintained the positive reception of its first season, amassing over 310 million views. Its peak concurrent viewership reached 390,000, with over 11.123 million fans following the series. The series boasts an impressive 9.8 rating on Bilibili and an 8.9 on Douban, reflecting its strong positive recognition.
Many viewers have lauded “Ling Cage” as a shining example of Chinese animation, holding it up as a beacon of quality and innovation.
On March 27, 2025, “Ling Cage Season 2” was selected for the National Radio and Television Administration’s 2024-2025 “Online Audiovisual Program Excellent Creation and Communication Project” support program. On May 27th, the official announcement confirmed that the “Ling Cage” series had surpassed 10 million followers.
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