AI Regulation

AI adoption in marketing is widespread (92%), but a study reveals a growing trust gap between marketers and consumers regarding personal data usage. While AI accelerates campaigns and boosts engagement, 63% of consumers distrust its data handling. New regulations like the EU AI Act are prompting ethical revisions. Retailers are urged to demonstrate AI’s value by simplifying shopping, ensuring transparency, and enriching customer experiences. Success stories emphasize using AI to solve tangible customer problems and fuel human creativity. Marketers plan increased AI investment, focusing on bridging the perception gap.

A recent report reveals that 81% of UK CISOs believe AI chatbots like DeepSeek require urgent government regulation due to cybersecurity risks. 34% have already banned AI tools, and 30% halted specific deployments over escalating concerns. CISOs fear data exposure, weaponization by cybercriminals, and increased attacks. 42% now view AI as a greater threat than a help. Many feel unprepared to manage AI-driven threats, prompting investment in AI specialists and C-suite training while urging for a national regulatory framework.

The White House’s “AI Action Plan” aims to secure U.S. global dominance in artificial intelligence, viewing it as a national security imperative. The strategy involves fueling domestic innovation by streamlining regulations and leveraging federal funding, building the infrastructure for AI development (data centers, chip manufacturing, energy), and projecting American influence globally by promoting U.S. technology. The plan mandates AI systems reflect “American values” and faces scrutiny from industry leaders concerned about AI’s potential risks and differing views on AI regulation.