Anti-Fraud
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Xiaohongshu: Over 10 Million Accounts Linked to Illegal Activities Banned in the First Half of 2025
Xiaohongshu revealed its 2025 H1 anti-fraud efforts, combating inauthentic content to build user trust. The platform removed 3.2M fraudulent posts, 10K fake accounts, and 600K low-quality AI-generated posts. Central to the strategy are AI-powered content identification, pre-content review, and refined reporting. These measures led to a 25% decrease in processing time for user reports, with plans for further refinement.
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How Outrageous is Telecommunications Fraud? Douyin (TikTok) Blocks Over 4 Million Scam-Related Content Items Daily
To enhance user safety, TikTok launched an “Anti-Fraud Open Day” and an alliance with regulators. The platform combats scams, particularly impersonation and cross-platform redirect fraud, through customer service verification and AI-powered content moderation. TikTok bans over 80,000 scam accounts daily, blocks millions of suspicious content, and issues millions of warnings, protecting an average of 50,000 potential victims daily.
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China’s Douyin App Teams Up with Government Agencies to Fight Scams
Douyin, ByteDance’s short-video platform, launched an “Anti-Fraud Open Day” event in Beijing ahead of National Anti-Fraud Awareness Month 2025. They announced the “Douyin Anti-Fraud Alliance” with government bodies and appointed eight Anti-Fraud Ambassadors. Douyin actively fights fraud, suspending over 80,000 scam accounts daily and intercepting millions of suspicious posts, while proactively sending user alerts.
