Anti-Fraud

Grandma Xu, a Chinese senior and former fraud victim, successfully turned the tables on a scammer impersonating her grandson. Educated by local police anti-fraud campaigns, she skillfully engaged the suspect until authorities arrived. This case highlights the growing success of anti-fraud education in empowering seniors to identify and thwart scams targeting their trust and vulnerabilities. Authorities emphasize vigilance, communication with family, and reporting suspicious activity to combat increasingly sophisticated schemes that exploit elders.

Xiaohongshu revealed its 2025 H1 anti-fraud efforts, combating inauthentic content to build user trust. The platform removed 3.2M fraudulent posts, 10K fake accounts, and 600K low-quality AI-generated posts. Central to the strategy are AI-powered content identification, pre-content review, and refined reporting. These measures led to a 25% decrease in processing time for user reports, with plans for further refinement.

To enhance user safety, TikTok launched an “Anti-Fraud Open Day” and an alliance with regulators. The platform combats scams, particularly impersonation and cross-platform redirect fraud, through customer service verification and AI-powered content moderation. TikTok bans over 80,000 scam accounts daily, blocks millions of suspicious content, and issues millions of warnings, protecting an average of 50,000 potential victims daily.

Douyin, ByteDance’s short-video platform, launched an “Anti-Fraud Open Day” event in Beijing ahead of National Anti-Fraud Awareness Month 2025. They announced the “Douyin Anti-Fraud Alliance” with government bodies and appointed eight Anti-Fraud Ambassadors. Douyin actively fights fraud, suspending over 80,000 scam accounts daily and intercepting millions of suspicious posts, while proactively sending user alerts.