Apple Intelligence

WWDC showcased a visual overhaul (“Liquid Glass”) but largely omitted AI advancements, contrasting with Google and Microsoft’s AI focus. While platforms were unified and features like multi-window iPadOS improved, significant AI integration was absent. Apple’s reliance on partners, limited AI mentions, and slow Siri rollout raise questions about their AI strategy and future innovation, particularly given its stock buyback focus over AI investment in comparison to its rivals.

Apple’s WWDC 2025 showcased a major UI overhaul, “Liquid Glass,” a unified design language across iOS, iPadOS, macOS, and visionOS. While the Vision Pro’s visionOS received positive updates, including enhanced widgets, the core focus was on a more dynamic and layered user experience. iPadOS saw significant improvements to become a true productivity tool, catching up to macOS. However, the expected advancements in Apple Intelligence were underwhelming, raising questions about Apple’s AI strategy.