#Apple

Apple’s stock rebounded after the iPhone 17 launch, overcoming earlier 2025 losses. Strong demand, indicated by extended iPhone 17 delivery times (18 days vs. iPhone 16’s 10 days), and a rebound in China fuel the surge. While Apple’s 2025 stock performance lagged due to lower AI investment, new products integrate AI features like real-time translation in AirPods Pro 3 and proactive health alerts in Apple Watch. Investors await further AI announcements to assess Apple’s competitiveness in the AI landscape.

Luxshare’s shares soared on reports of a potential partnership with OpenAI to manufacture a consumer AI device, targeted for release in late 2026 or 2027. Leveraging ChatGPT, OpenAI aims to create a screen-less smart speaker, challenging Apple and Amazon in the voice assistant market. Luxshare, a key Apple supplier, is reportedly developing a prototype. OpenAI has strategically hired Apple hardware experts and partnered with Jony Ive’s firm, signaling a serious push into AI-powered hardware, including potential robotics applications.

Apple CEO Tim Cook addressed concerns about iPhone 17 price increases, stating they aren’t due to tariffs. This comes after a $100 price hike for the Pro model, despite unchanged entry-level prices. While analysts anticipated tariff-related increases, Cook highlighted Apple’s efforts to mitigate impact, including supply chain diversification by shifting production to India and Vietnam. Apple absorbs significant tariff costs and balances global operations with U.S. investments. The company also faces challenges from competitors and navigating the AI landscape, focusing on practical AI applications rather than overt marketing.

The iPhone 17 series launched globally, drawing long queues in China and Singapore. Chinese customers cited improved design, storage, and user experience as reasons for switching from Huawei and Xiaomi. While early indicators are promising, Apple faces intense competition from domestic brands in China and needs to focus on AI innovation. Analysts like Ben Wood suggest Apple must refine its AI strategy to maintain its premium brand image and investor confidence following previous lukewarm AI rollouts. Pre-order data and consumer sentiment appear positive.

Apple has delayed the launch of its new, ultra-thin iPhone Air in China due to regulatory hurdles surrounding eSIM technology. Chinese wireless carriers require government licenses for devices with eSIM functionality, which are currently pending. The iPhone Air, boasting a radical redesign and a focus on eSIM, was slated for pre-orders this Friday with retail availability on September 19th. Apple is actively working with regulators to expedite the approval process. The delay highlights the increasing scrutiny of foreign technology and China’s emphasis on cybersecurity.

Verizon will launch the iPhone 17 lineup, including the iPhone Air, on September 19, 2025, with pre-orders starting September 12. Customers can get up to $1,100 off with trade-in and eligible unlimited plans. The lineup features four models with enhancements like Center Stage front camera and Ceramic Shield 2. Verizon’s plans start at $30 per line for four lines, offering a three-year price guarantee. Bundled offers include Apple Watch Series 11, iPads, and deals for business customers.

Apple has strategically adjusted iPhone pricing, increasing the iPhone 17 Pro’s starting price to $1,099 and introducing the iPhone 17 Air at $999. These changes address escalating input costs and tariff challenges, despite supply chain diversification. To offset the price increase, base iPhone 17 models now offer 256GB of storage. While the standard iPhone 17 and Pro Max prices remain stable, storage upgrades still boost revenue. Apple maintains consistent pricing for AirPods and Apple Watch, reinforcing brand value.

Apple stock reversed gains after unveiling the iPhone 17 series, including the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. The launch highlighted the iPhone Air, Apple’s thinnest device, with a throttled A19 Pro chip and eSIM-only support. Prices range from ¥5999 to a record ¥17999 for the top-tier iPhone 17 Pro Max. Pre-orders begin September 12th, sales on September 19th. Analysts are monitoring consumer reaction to the higher prices and eSIM reliance.

President Trump threatens a Section 301 trade investigation against the EU in response to “discriminatory fines” levied on U.S. tech giants Google and Apple. This follows the EU’s antitrust fine of nearly $3.5 billion on Google and ongoing scrutiny of Apple’s tax practices, including a $14 billion back tax bill in Ireland. Trump argues the EU unfairly penalizes American companies, impacting U.S. investments and jobs, and vows to nullify these penalties. The move could escalate trade tensions and impact the tech sector.

Amid trade tensions, Apple CEO Tim Cook has strategically managed relations with the White House, seemingly safeguarding Apple’s interests. While Cook’s efforts, including U.S. investment pledges, have been perceived as successful in mitigating tariffs, analysts predict potential price increases for the upcoming iPhone 17 lineup. This is driven by factors like rising component costs and shifts towards higher-end models, despite Cook’s focus on supply chain optimization. Price adjustments may be subtle, such as discontinuing entry-level storage options.