#Apple

The iPhone 17 series launched globally, drawing long queues in China and Singapore. Chinese customers cited improved design, storage, and user experience as reasons for switching from Huawei and Xiaomi. While early indicators are promising, Apple faces intense competition from domestic brands in China and needs to focus on AI innovation. Analysts like Ben Wood suggest Apple must refine its AI strategy to maintain its premium brand image and investor confidence following previous lukewarm AI rollouts. Pre-order data and consumer sentiment appear positive.

Apple has delayed the launch of its new, ultra-thin iPhone Air in China due to regulatory hurdles surrounding eSIM technology. Chinese wireless carriers require government licenses for devices with eSIM functionality, which are currently pending. The iPhone Air, boasting a radical redesign and a focus on eSIM, was slated for pre-orders this Friday with retail availability on September 19th. Apple is actively working with regulators to expedite the approval process. The delay highlights the increasing scrutiny of foreign technology and China’s emphasis on cybersecurity.

Verizon will launch the iPhone 17 lineup, including the iPhone Air, on September 19, 2025, with pre-orders starting September 12. Customers can get up to $1,100 off with trade-in and eligible unlimited plans. The lineup features four models with enhancements like Center Stage front camera and Ceramic Shield 2. Verizon’s plans start at $30 per line for four lines, offering a three-year price guarantee. Bundled offers include Apple Watch Series 11, iPads, and deals for business customers.

Apple has strategically adjusted iPhone pricing, increasing the iPhone 17 Pro’s starting price to $1,099 and introducing the iPhone 17 Air at $999. These changes address escalating input costs and tariff challenges, despite supply chain diversification. To offset the price increase, base iPhone 17 models now offer 256GB of storage. While the standard iPhone 17 and Pro Max prices remain stable, storage upgrades still boost revenue. Apple maintains consistent pricing for AirPods and Apple Watch, reinforcing brand value.

Apple stock reversed gains after unveiling the iPhone 17 series, including the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. The launch highlighted the iPhone Air, Apple’s thinnest device, with a throttled A19 Pro chip and eSIM-only support. Prices range from ¥5999 to a record ¥17999 for the top-tier iPhone 17 Pro Max. Pre-orders begin September 12th, sales on September 19th. Analysts are monitoring consumer reaction to the higher prices and eSIM reliance.

President Trump threatens a Section 301 trade investigation against the EU in response to “discriminatory fines” levied on U.S. tech giants Google and Apple. This follows the EU’s antitrust fine of nearly $3.5 billion on Google and ongoing scrutiny of Apple’s tax practices, including a $14 billion back tax bill in Ireland. Trump argues the EU unfairly penalizes American companies, impacting U.S. investments and jobs, and vows to nullify these penalties. The move could escalate trade tensions and impact the tech sector.

Amid trade tensions, Apple CEO Tim Cook has strategically managed relations with the White House, seemingly safeguarding Apple’s interests. While Cook’s efforts, including U.S. investment pledges, have been perceived as successful in mitigating tariffs, analysts predict potential price increases for the upcoming iPhone 17 lineup. This is driven by factors like rising component costs and shifts towards higher-end models, despite Cook’s focus on supply chain optimization. Price adjustments may be subtle, such as discontinuing entry-level storage options.

Alphabet (GOOGL) shares jumped 8% after hours following the antitrust ruling remedies. While the court affirmed Google’s dominance in search, it rejected demands to divest Chrome or Android. Google must share some search data, but retains control over its ad data. The ruling permits Google to continue payments to partners like Apple (AAPL), whose shares also rose. The DOJ’s scrutiny will extend to Google’s GenAI products. Investors perceive the imposed measures as less severe than initially feared, benefiting both Google and Apple financially.

A U.S. judge ruled that Google can continue paying Apple billions annually to remain the default search engine on iPhones. Apple shares surged after-hours following the decision. While stemming from a broader antitrust trial against Google, the ruling significantly impacts Apple’s revenue. The judge prohibited Google from exclusive contracts but stopped short of a complete payment ban, allowing potential renegotiation. Google can’t bundle Android services with Search. The DOJ antitrust suit alleged Google used exclusionary practices. Google intends to appeal, potentially leading to further trials and appeals.

A potential court ruling threatens Google’s $26 billion default search agreements, with Apple receiving $20 billion annually. The Apple-Google alliance has shaped the internet, but is now under antitrust scrutiny. While Google faces potential traffic loss, Apple could suffer a greater financial impact. The ruling’s effect hinges on Apple’s ability to secure new deals. Some analysts believe Google might benefit long-term, freed from costly contracts as AI becomes more integral to search. The DOJ advocates for limiting exclusive AI distribution agreements, possibly reshaping the competitive landscape.