corporate strategy

Fat Dong Lai, a Chinese retail chain, plans to hire 1,000 employees for a new store in Xinxiang, allocating 20% of positions to veterans and 2% to ex-offenders. This initiative sparked online debate, with netizens discussing the merits and drawbacks. A local HRB official stated they were unaware of specific recruitment plans and deferred responsibility for clarification to Fat Dong Lai. Yu Donglai, the company’s founder, announced the plan on social media. The move raises questions about social responsibility and reintegrating former inmates.

A Chinese retail chain, Pang Dulai, rebranded to Ying Dulai overnight, replacing “Pang” (胖, plump) with “Ying” (盈, profit) in signage and digital platforms. The Zhejiang-based mall’s parent group, Yingzhong Holdings, cited strategic alignment as the reason. The move follows a cease-and-desist letter from rival Pang Donglai over alleged brand imitation. While the company denied legal pressure links, analysts note the covert rebrand mirrors crisis tactics in China’s competitive retail sector, sparking discussions on corporate identity and legal risks in rapid pivots.