Huawei

Huawei’s Richard Yu revealed internal struggles behind the HarmonyOS-powered Smart Car initiative at the 2025 Future Automotive Pioneers Conference. He discussed challenges including external policy hurdles and internal misunderstandings. Yu highlighted the evolution of the project and drew parallels to Huawei’s earlier brand-building efforts, expressing optimism that the effort will ultimately succeed and contribute significantly to the Chinese automotive market.

At the 2025 Future Automotive Pioneers Conference, Huawei’s Richard Yu outlined the company’s automotive vision. Key takeaways include Huawei’s strong brand appeal, leading autonomous driving tech, premium AITO brand positioning, and advances in smart cockpits. Yu also emphasized Huawei’s compliance with national standards, cautioned against flawed industry practices, and criticized relying on the lowest performing benchmarks. He highlighted the need for true innovation over hype.

At the 2025 Future Automotive Pioneers Conference, Huawei’s Richard Yu criticized EV quality control. He claimed some automakers wouldn’t meet Huawei’s standards. Yu stressed that quality is paramount, advocating for consumer safety and urging the industry to avoid setting low standards. He called for innovation to prevent stagnation and challenged deceptive advertising practices.

Seres Group announced a strategic investment in Huawei’s automotive tech spin-off, InnoVision, solidifying their partnership. Chairman Zhang Xinghai described it as deepening their relationship, particularly for the AITO brand. The RMB 11.5 billion investment secures a 10% stake and a board seat. InnoVision focuses on intelligent automotive systems. This investment is a key step for Seres in advanced automotive technology, building on the successful AITO vehicle collaboration with Huawei.

Honor CEO Li Jian launched the “Global Million Eagles Program” and opened a personal microblog for direct engagement. The event also showcased Honor’s robotics, highlighting a platform achieving a new running speed benchmark. The upcoming Honor 400 series was previewed, with an emphasis on user feedback, challenging established market leaders. Li, formerly of Huawei, has a strong background in strategic management.

A viral video showing Huawei’s Richard Yu briefly lowering his head while driving an AITO M8 SUV (Level 2 autonomy) reignited debates on driver-assistance system safety. Shenzhen authorities stressed drivers must remain attentive, with full liability for accidents during assisted operation. Huawei’s car unit and AITO reiterated Level 2 systems require continuous manual control. Analysts highlighted consumer confusion over ADAS limitations despite automakers’ marketing, as regulators globally warn these technologies demand constant supervision. The incident underscores risks of misaligned tech ambitions and lagging user education, with the autonomous vehicle market projected to hit $2.3T by 2030 amid regulatory challenges.

Huawei’s consumer chief Richard Yu stated at Tsinghua University that developing ecosystems is tougher than creating OS systems. Speaking on May 23, he emphasized HarmonyOS—now running on 800 million devices globally—as an innovative, infrastructure-independent platform. Yu, a 1993 Huawei veteran behind key telecom patents, urged engineering graduates to join the company’s software initiatives, framing OS development as foundational for smart industries. He humorously contrasted his technical expertise with humanities, underscoring Huawei’s focus on cross-sector innovation for ecosystem maturity.

On China’s “520”表白日, Huawei founder Ren Zhengfei’s daughter Yao Anna, 25, shifted focus from romance to manufacturing by touring Changan Auto’s Chongqing facility for its EV brand Avatr. Videos showed her conducting quality checks under Changan Chairman Zhu Huarong’s guidance, balancing brand ambassador duties with hands-on technical involvement. Analysts view her factory immersion as strategic outreach to younger consumers and investors, emphasizing Avatr’s tech integration (Huawei’s driving systems) and production excellence. The move coincides with Avatr’s 2025 Brand Day preview for its premium SUV Avatr 07, following Yao’s promotional role since its 2024 debut. Her industrial engagement contrasts Valentine-style fanfare, positioning the luxury EV as innovation-driven in China’s competitive market.

When it comes to the most talked-about models in recent times, the Mixture of Experts (MoE…

Huawei unveiled its HarmonyOS 5-powered MateBook Fold Saga, a foldable PC engineered for 18-inch/13-inch transformation with aerospace durability (7.3mm thin, 1.16kg). CEO Richard Yu emphasized the Xuanshu hinge using zirconium-based metallic glass and a three-part design enabling 30,000 durable folding cycles. HarmonyOS 5 enhances cross-device multitasking, positioning the device as an enterprise productivity platform with seamless smartphone/tablet integration.