Merchandise

JD.com launched the Jiangsu Football Super League’s flagship store, featuring city jerseys and mascot merchandise. They are also running a promotion offering 1,000 100-inch TVs to residents of the championship city. The league’s popularity surge has doubled football item searches, boosted local produce sales by 82%, and increased delivery orders tenfold.

Ultraman has launched its first official online flagship store on Tmall Global, marking its entry into the Chinese market. As Tsuburaya Productions’ sole authorized store in China, it offers 55 overseas products including collectibles and apparel. Future plans include introducing around 500 new Ultraman products over the next three years. Anticipated releases include anniversary series and merchandise for the new “Ultraman: Gaia’s Awakening.”

The Jiangsu Super Football League’s popularity is driving significant e-commerce growth. Fueled by the mantra “First for the game, fourteenth for friendship,” the league has spurred demand for merchandise like jerseys and fan-created items, leading to increased sales on Douyin E-commerce. Local food specialties are also benefiting. A partnership with Jiangsu Culture and Tourism will further leverage trending topics, promoting local culture and merchandise during the 618 shopping festival, demonstrating the event’s positive economic impact.