Ultraman, a beloved franchise that has sparked the imagination of generations, has officially landed on Tmall Global, marking a significant move into the Chinese market with its first official online flagship store.
This exclusive online destination is the sole official direct-operated store in China for Tsuburaya Productions, the company holding the intellectual property rights for the Ultraman universe.
The newly opened store boasts an impressive initial inventory of 55 popular overseas products, catering to a wide range of fan interests. The selection spans collectible figures, photo cards, badges, stationery, and apparel, showcasing the breadth of the Ultraman brand.
Fans can also look forward to highly anticipated releases such as the “Ultraman Zero 15th Anniversary Series” and merchandise tied to the new “Ultraman: Gaia’s Awakening” (tentative translation) hero, a fresh addition to the lineup expected in 2025.
Further fueling excitement, the store has announced a pre-sale for the “Shining Tiga” figure scheduled for July 10th. Looking ahead, Tmall Global has ambitious plans, projecting the introduction of approximately 500 new Ultraman products over the next three years.
The Ultraman saga traces its roots back to the visionary work of Eiji Tsuburaya, widely regarded as the “God of Special Effects.” Founded in the 1960s, Tsuburaya Productions pioneered the science-fiction tokusatsu genre that would become synonymous with the Ultraman name.
The franchise officially began with “Ultra Q” in 1966, followed swiftly by the debut of “Ultraman” in the same year, laying the foundation for the enduring series. Subsequent installments like “Ultra Seven” (1967), “Return of Ultraman” (1971), “Ultraman Ace” (1972), “Ultraman Taro” (1973), and “Ultraman Leo” (1974) each cemented their status as classics.
A pivotal moment arrived in 1996 with “Ultraman Tiga,” released to commemorate the franchise’s 30th anniversary. This iteration broke new ground by introducing the innovative concept of varied character forms, a landmark development that redefined the Ultraman legacy.
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