Microsoft
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Microsoft’s Hardware Play: A Forced Move? Former Xbox Exec Reveals Content Monopoly as Ultimate Goal
Former Xbox VP Peter Moore revealed Microsoft’s preference for a cloud-based gaming strategy, mirroring Netflix’s model. He suggests Microsoft would have skipped consoles entirely, prioritizing content aggregation via streaming. The Activision Blizzard acquisition signals this shift towards multi-platform expansion. Despite this, Microsoft recognizes the continued demand for consoles like the Switch and will likely maintain hardware development alongside its evolving, broader ecosystem.
