promotion

Changzhou is generating buzz by incorporating animatronic dinosaurs into its Jiangsu Super League soccer match promotion, attracting huge interest. The unique marketing strategy, dubbed the “dinosaur gambit,” led to a sold-out game with over 760,000 pre-sale ticket reservations. This follows a successful promotion offering free scenic site access to boost tourism, demonstrating Changzhou’s knack for innovative fan engagement and boosting its brand.

An e-commerce giant is launching its “618 Super Delivery Day” campaign to stimulate spending. The promotion features discounts, including up to 61.8 yuan off delivery orders on June 18th, released at specific times. Customers can also earn vouchers by sharing the promotion. Flash sales on popular items like coffee and tea, plus free delivery, are offered. This builds on the company’s recent milestone of exceeding 25 million daily delivery orders.