In a bold move to capture consumer spending, the e-commerce giant is launching its “618 Super Delivery Day” promotion, promising deep discounts and engaging incentives to drive orders.
The centerpiece of the promotion is a substantial price reduction, offering up to 61.8 yuan off on delivery orders placed on June 18th. This aggressive discount strategy is designed to lure budget-conscious consumers and boost order volume significantly. To maximize impact, the discounts will be released at specific times throughout the day: 10:00 AM and 4:00 PM, adding a sense of urgency and encouraging quick action.
Adding a layer of social engagement, the promotion also features a “share-and-earn” component. Customers can garner 18 yuan vouchers by sharing the promotion with friends, creating a viral effect and potentially expanding its reach beyond existing customer base. Both the referrer and the referred user receive a voucher, incentivizing widespread participation.
Beyond the headline discounts, the campaign includes flash sales on popular items. Major coffee and tea brands will be available for as low as 1.68 yuan during promotional hours between June 16th and 18th. The addition of free delivery during these windows further sweetens the deal.
Further enhancing the value proposition, customers are also offered a 2% discount on top-up cards, applicable once per month across all card values.
The company’s aggressive push comes amid a recent announcement of a significant milestone: daily delivery orders now exceed 25 million, demonstrating a strong existing market share.
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