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CNBC AI News – June 23rd – Sparks are flying in Shenzhen’s gold market, where a trend is taking hold that merges two unlikely players: the wildly popular Labubu collectible and the timeless allure of precious metals. Retailers in the Shuinbei gold market are now offering a range of “gold Labubu” accessories, capitalizing on the fervent demand for the character.
The offerings include phone charms, beaded jewelry, and 3D hard gold pendants, all reportedly flying off the shelves. These items are typically sold at a “price per piece,” ranging from a few dozen to several hundred yuan, even for pieces weighing less than a gram. Sales are brisk both in-store and online, with young consumers driving the trend.
However, the burgeoning trend is raising concerns. Representatives from the company that owns the Labubu character, have stated that their jewelry brand stores currently do not sell Labubu-themed gold accessories. Legal experts are also weighing in, with warnings that unauthorized use of the intellectual property could constitute copyright infringement, patent infringement, or unfair competition.
Local authorities in the Luohu district, where Shuinbei market is located, have also issued a clear statement: merchants are prohibited from producing or selling Labubu-related merchandise without the brand owner’s authorization. Authorities have announced they will launch special inspections and take strong action against any infringements.
Following the scrutiny, reports indicate that many Shuinbei vendors are now discreetly selling the gold Labubu accessories, only bringing them out for customers who specifically request them.
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