Robin Li Announces Baidu Management Shake-up: Haijian He Joins as CFO

CNBC AI News, July 1, 2025 – Baidu founder Robin Li has announced a significant reshuffling of top leadership, signaling a new chapter for the Chinese tech giant. In a message to employees, Li confirmed that He Haijian (Henry) has officially joined Baidu as Chief Financial Officer (CFO), taking the reins of the company’s entire financial operations.

This move sees Jackson He, a Senior Vice President, transition from his interim CFO role to lead Human Resources and Administration. Meanwhile, Cui Shanshan, another Senior Vice President, will step down from her HR and administration responsibilities to focus on her role as Secretary-General of the Culture Committee.

The internal communication highlighted Jackson He’s crucial contributions during his tenure as interim CFO. He was credited with guiding the finance team through in-depth problem analysis, focusing on more effective strategic implementation and lean operations. His diverse experience across business units and deep understanding of the teams are expected to significantly enhance Baidu’s talent development and organizational capabilities in his new HR leadership position.

Cui Shanshan’s six-year tenure in HR and administration was acknowledged for its sustained efforts in evolving Baidu’s organizational strength and combat effectiveness. As Cultural Committee Secretary-General, she will continue to champion Baidu’s core culture of being “simple and reliable.”

He Haijian’s impressive track record as CFO for Kingsoft Cloud from 2020 to June 2025 included spearheading the company’s successful dual listings in the U.S. and Hong Kong. His leadership was instrumental in driving business growth, improving operational quality, and elevating corporate governance standards. Prior to Kingsoft Cloud, He held key positions at esteemed financial institutions like Goldman Sachs, Merrill Lynch, and Citigroup, bringing a wealth of experience in investment banking and mergers and acquisitions.