China Cracks Down on Autonomous Driving Misleading Marketing: No Cars on Sale Fully Autonomous

China’s Ministry of Public Security is increasing oversight of ADAS technologies amid growing adoption. New regulations and stricter scrutiny of automakers’ marketing claims are expected. The focus is on enhanced automaker accountability, refined legal frameworks for Level 0-2 ADAS, and public awareness campaigns emphasizing driver responsibility. Authorities will collaborate to clarify “human-machine co-driving” definitions and safety standards. The core message is that drivers are responsible for vehicle safety as current systems are not fully autonomous, and “hands-off, eyes-off” behavior carries risks.

CNBC AI News, July 24th – Amidst growing adoption of advanced driver-assistance systems (ADAS) in China, the nation’s Ministry of Public Security is stepping up its oversight of “intelligent driving” technologies. According to domestic media reports citing an interview with Wang Qiang, Director General of the Traffic Management Bureau of the Ministry of Public Security, expect tightened regulations and increased scrutiny of automakers’ marketing claims.

The Public Security Bureau will collaborate with relevant departments, including the Ministry of Industry and Information Technology, to address concerns surrounding ADAS capabilities. Key areas of focus include:

Enhanced Automaker Accountability: Authorities will urge automotive manufacturers to fully embrace their responsibilities, conducting thorough testing and validation of combined driver-assistance systems. A critical aspect involves clearly defining the functional limitations and safety response protocols of these systems. Furthermore, manufacturers will be held accountable for adhering to advertising laws, preventing inflated or misleading marketing materials. Manufacturers will also be expected to rigorously fulfill disclosure obligations, implementing robust training programs for new users to familiarize them with the proper usage and restrictions of ADAS features, thus ensuring consistent production standards and quality safety.

Legal Framework Refinement: Authorities will collaborate to refine existing road safety laws and regulations, specifically addressing Level 0-2 ADAS systems and clarifying the legal definition of “human-machine co-driving.” This includes promoting the continuous enhancement of the technical reliability of ADAS by intelligent connected vehicle manufacturers, setting related safety standards, and exploring the integration of autonomous driving grading standards and ADAS operating norms into driver education and testing programs.

Public Awareness Campaigns: The core message: drivers remain ultimately responsible for vehicle safety. The Public Security Bureau plans targeted communication initiatives to educate drivers, underscoring that current ADAS solutions do not equate to full autonomy. Consumers should comprehensively understand the functionalities, limitations, and activation/deactivation procedures of these systems before purchasing and during operation. Misunderstanding ADAS capabilities and engaging in “hands-off, eyes-off” driving can lead to significant safety hazards and legal repercussions.

Wang Qiang emphasized that commercially available “intelligent driving” systems in China do not yet achieve “automatic driving,” and that the driver remains fully accountable.

He warned that “hands-off, eyes-off” behavior presents serious road safety risks, potentially leading to civil liability, administrative penalties, and even criminal prosecution.

目前我国在售汽车均未实现自动驾驶!公安部加强智驾管理:杜绝车企夸大、虚假宣传

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