Changzhou FC Breaks the Ice: First Goal and Victory Spark Excitement in Jiangsu Urban Football League
In a nail-biting match on August 16th, Changzhou FC secured a historic 1-0 victory against Zhenjiang in the ninth round of the Jiangsu Urban Football League (“Super Jiangsu League”). The match, held at the Changzhou Olympic Sports Center, saw Zhao Lianping’s decisive goal break an eight-game winless streak for the team. The long-awaited goal sent ripples of excitement throughout the city, with “#ChangzhouFinallyScores” trending on social media.
JD.com’s food delivery service, JDDelivery, a sponsor of the league, celebrated the momentous occasion with a congratulatory message on its official Weibo account. “Changzhou FC’s historic first goal is here! Zhao Lianping’s shot ends the 8-game winless streak. JDDelivery salutes this passion and is giving away 10,000 ‘City Hero’ vouchers.”
This victory comes on the heels of JD.com’s strategic partnership with Jiangsu Provincial Sports Industry Group Co., Ltd., announced in June. The e-commerce giant is now the official strategic partner of the 2025 Jiangsu Urban Football League. The collaboration encompasses various areas, including event marketing, entertainment, grassroots sports initiatives, live broadcasts, and customized match experiences.
JD.com emphasized that the partnership aims to deliver a unique and differentiated experience for both fans and consumers by synergizing “sports, e-commerce, and food delivery.” The company is betting on sports sponsorships to drive brand engagement and leverage the growing popularity of local football to broaden its market reach in Jiangsu province.
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