Automotive industry

At the 2025 Chongqing Auto Show, Chinese auto executives voiced concerns over intense price competition, advocating a shift to value-driven strategies. They emphasized prioritizing quality, technology, and service over aggressive price cuts, warning about the detrimental effects on the supply chain and long-term innovation. The consensus is to move away from price wars to achieve sustainable industry growth.

Huawei’s Yu Chengdong and other Chinese automotive industry leaders warn against price wars, emphasizing the value of quality and innovation over unsustainable low prices. They advocate for value competition, prioritizing product features, customer experience, and ethical business practices. This stance reflects concerns over declining quality, compromised service, and the long-term risks associated with relentless price cutting in the automotive sector.