e-commerce

In 2025, TikTok, Temu, and Shein maintained strong U.S. market presences despite geopolitical tensions and policy scrutiny. TikTok ranked second in app downloads, with its video editing app CapCut also performing well. E-commerce platforms Temu and Shein continued to thrive, ranking seventh and leading the apparel category respectively. These China-linked apps succeeded by offering affordability, convenience, and engaging content driven by sophisticated algorithms, demonstrating remarkable adaptability to regulatory challenges and consumer demand.

China’s tech giants, including Alibaba and ByteDance, are pioneering “agentic commerce.” Their advanced AI chatbots now autonomously manage shopping tasks, from product recommendations to payment processing, all within a single chat interface. This evolution moves beyond basic AI, enabling autonomous agents to execute user requests with minimal oversight. E-commerce is an early frontier for this technology, with Chinese firms leveraging their integrated ecosystems to gain a competitive edge.

Alibaba International concluded its Global E-commerce Challenge (GEC) 2024, focusing on AI-driven innovations by university students. Over 1,000 participants tackled e-commerce challenges, with 11 finalist teams presenting AI solutions. Team CrashCourse from Singapore Management University won first prize for their AI-driven approach. The competition nurtured emerging talent, with all finalists receiving internship offers from Alibaba International.

Shopify’s Winter ’26 “Renaissance” update introduces agentic AI to automate workflows and expand sales beyond traditional storefronts. “Agentic Storefronts” enable purchases directly within AI interfaces like ChatGPT, shifting focus from driving traffic to product discoverability. The AI assistant “Sidekick” is enhanced to manage operational tasks and empower non-technical staff. New tools like “SimGym” and “Rollouts” allow for AI-driven testing of storefront changes. The update also streamlines infrastructure and developer tools, accelerating application development in this new era of commerce.

Amazon’s new AI shopping tools, “Shop Direct” and “Buy for Me,” are facing backlash from retailers. These features allow Amazon’s AI to list and even purchase products from external websites without explicit consent. Businesses report unauthorized listings and fulfillment issues, feeling exploited. Amazon claims the tools help customers discover products and businesses reach new audiences, offering an opt-out. This initiative highlights the growing tension between AI-driven e-commerce innovation and businesses’ control over their data and listings.

Stord has acquired Shipwire, expanding its e-commerce logistics network with 12 new facilities and AI-driven fulfillment capabilities. This strategic move, Stord’s seventh acquisition, enhances its mid-market and enterprise client base and integrates advanced AI tools for operational optimization. The company aims to leverage this growth to reduce shipping costs and accelerate deliveries for smaller merchants, positioning itself as a formidable competitor in the logistics sector. Further international expansion is planned.

Society Pass has successfully closed a $3 million public offering, pricing its shares at a premium. The capital raised will bolster working capital and fund general corporate purposes, including operational scaling and strategic initiatives in Southeast Asia’s digital market. This move underscores the company’s confidence in its growth prospects and its commitment to expanding its e-commerce ecosystem within the region.

Society Pass has priced a public offering of 1.5 million shares at $2.00 per share, aiming to raise $3 million. The funds will support working capital and general corporate purposes, including expansion in Southeast Asia’s e-commerce market. The offering, managed by Rodman & Renshaw LLC, is a “best efforts” arrangement. Proceeds will fuel the company’s growth strategies in digital media, travel, and lifestyle sectors, with a focus on AI-driven solutions and live commerce.

Amazon is adapting to AI’s impact on e-commerce, exploring “agentic commerce” and AI shopping assistants like Rufus. While embracing AI’s potential to reshape shopping, Amazon is also protecting its data through code updates and legal action, navigating a delicate balance between innovation and safeguarding its market position against emerging AI intermediaries.

Visa has successfully piloted hundreds of AI-driven transactions, marking a significant step in integrating AI agents into e-commerce. This move aligns with industry trends, as competitors like Mastercard and Amazon are also developing AI shopping tools. A Visa survey indicates nearly half of U.S. shoppers already use AI in their purchasing decisions. Visa plans to expand its AI pilot programs globally and is collaborating with over 20 partners to shape the future of intelligent commerce.