e-commerce

Taobao Tmall launched its “Authentic Experience Score” system, moving beyond user ratings to objectively assess sellers on product quality, logistics, and service. Integrated into search, recommendations, and marketing, this score empowers consumers and rewards merchants with high performance. The system utilizes metrics like return rates, delivery times, and response times. This initiative aims to foster a more trustworthy e-commerce ecosystem by incentivizing genuine quality and service.

JD.com is aggressively entering the travel sector with zero commission offers for hotels, aiming to leverage its existing local lifestyle traffic. While initially undercutting competitors on pricing, the platform faces challenges in securing broad hotel inventory. JD.com’s strategy aligns with its goal of becoming a comprehensive lifestyle platform, but success will depend on its ability to build deep integrations and cultivate supplier relationships in a competitive market dominated by established Online Travel Agencies.

The early 2010s in China witnessed a fierce e-commerce battle between JD.com and Dangdang for book market dominance. Driven by ambition and strategic price wars, led by Liu Qiangdong and Li Guoqing, JD.com ultimately prevailed, prioritizing market share over immediate profits. Recent interviews reveal the intensity of the rivalry and the emotional toll it took. The rivalry’s conclusion is symbolized by Li Guoqing’s use of JD.com for food delivery, signifying a decade-long competitive saga’s end.

Spectrum Reach helped Southside Market & Barbeque enhance its e-commerce reach by leveraging customer data with Customer Data Match. This enabled targeted video ad campaigns on diverse platforms, resulting in double-digit gains in key metrics. The technology allows local businesses to better target existing and similar prospects, achieving a 90% home address match rate, significantly exceeding industry standards. Spectrum Reach offers advanced advertising solutions, including the Audience Reach Optimizer and partnerships to help businesses of all sizes effectively target their audience.

This article explores the evolution of China’s historic merchant groups, like the Jin, Min, and Wenzhou merchants. It examines their traditional values and business strategies, highlighting how they are adapting in the digital age. From e-commerce in Shanxi to brand building in Fujian and live streaming in Wenzhou, the article showcases modern entrepreneurs carrying on the spirit of their predecessors, often leveraging platforms like Pinduoduo.

The extended “618” shopping festival saw a surge in consumers utilizing interest-free installment plans, reflecting a trend toward “efficient” spending. A 19% YoY increase in installment plan use was observed, fueled by government subsidies and merchant offerings. Longer-term plans saw higher adoption. This trend extends across various product categories, including electric vehicles, leading to sales growth. Regionally, financially aware areas like Guangdong and Zhejiang led in installment plan usage, with varying product preferences by region. This strategy benefits both consumers and merchants, boosting sales and market activity.

JD.com reported strong performance in the 2025 618 shopping festival. Preliminary data revealed over 2.2 billion orders processed, with user orders surging over 100% year-over-year. Consumer electronics and home appliances led market share, while FMCG, fashion, and beauty also performed well. JD’s livestreaming sales grew by 285%, with significant gains in new electronics and gaming consoles. The food delivery service also saw strong growth, exceeding 25 million daily orders.

An e-commerce giant is launching its “618 Super Delivery Day” campaign to stimulate spending. The promotion features discounts, including up to 61.8 yuan off delivery orders on June 18th, released at specific times. Customers can also earn vouchers by sharing the promotion. Flash sales on popular items like coffee and tea, plus free delivery, are offered. This builds on the company’s recent milestone of exceeding 25 million daily delivery orders.

This is the story of “Master Niu,” a tractor mechanic from Jilin, China, who became a successful agricultural machinery influencer. He leveraged honesty and expertise, built a strong online community, and expanded his business through live-streaming, surpassing 2.5 million followers. His commitment to quality service and community led to significant sales and a vision for enhancing the agricultural sector, embodying the spirit of entrepreneurial success.

The Jiangsu Super Football League’s popularity is driving significant e-commerce growth. Fueled by the mantra “First for the game, fourteenth for friendship,” the league has spurred demand for merchandise like jerseys and fan-created items, leading to increased sales on Douyin E-commerce. Local food specialties are also benefiting. A partnership with Jiangsu Culture and Tourism will further leverage trending topics, promoting local culture and merchandise during the 618 shopping festival, demonstrating the event’s positive economic impact.