e-commerce

This article explores the evolution of China’s historic merchant groups, like the Jin, Min, and Wenzhou merchants. It examines their traditional values and business strategies, highlighting how they are adapting in the digital age. From e-commerce in Shanxi to brand building in Fujian and live streaming in Wenzhou, the article showcases modern entrepreneurs carrying on the spirit of their predecessors, often leveraging platforms like Pinduoduo.

The extended “618” shopping festival saw a surge in consumers utilizing interest-free installment plans, reflecting a trend toward “efficient” spending. A 19% YoY increase in installment plan use was observed, fueled by government subsidies and merchant offerings. Longer-term plans saw higher adoption. This trend extends across various product categories, including electric vehicles, leading to sales growth. Regionally, financially aware areas like Guangdong and Zhejiang led in installment plan usage, with varying product preferences by region. This strategy benefits both consumers and merchants, boosting sales and market activity.

JD.com reported strong performance in the 2025 618 shopping festival. Preliminary data revealed over 2.2 billion orders processed, with user orders surging over 100% year-over-year. Consumer electronics and home appliances led market share, while FMCG, fashion, and beauty also performed well. JD’s livestreaming sales grew by 285%, with significant gains in new electronics and gaming consoles. The food delivery service also saw strong growth, exceeding 25 million daily orders.

An e-commerce giant is launching its “618 Super Delivery Day” campaign to stimulate spending. The promotion features discounts, including up to 61.8 yuan off delivery orders on June 18th, released at specific times. Customers can also earn vouchers by sharing the promotion. Flash sales on popular items like coffee and tea, plus free delivery, are offered. This builds on the company’s recent milestone of exceeding 25 million daily delivery orders.

This is the story of “Master Niu,” a tractor mechanic from Jilin, China, who became a successful agricultural machinery influencer. He leveraged honesty and expertise, built a strong online community, and expanded his business through live-streaming, surpassing 2.5 million followers. His commitment to quality service and community led to significant sales and a vision for enhancing the agricultural sector, embodying the spirit of entrepreneurial success.

The Jiangsu Super Football League’s popularity is driving significant e-commerce growth. Fueled by the mantra “First for the game, fourteenth for friendship,” the league has spurred demand for merchandise like jerseys and fan-created items, leading to increased sales on Douyin E-commerce. Local food specialties are also benefiting. A partnership with Jiangsu Culture and Tourism will further leverage trending topics, promoting local culture and merchandise during the 618 shopping festival, demonstrating the event’s positive economic impact.

CNBC AI News reports on new regulations for live-stream shopping released by the General Administration of Market Regulation. The “Measures,” encompassing seven chapters, significantly increase platform operator responsibility, define the duties of hosts and sellers, strengthen government oversight, and outline legal consequences for non-compliance. These rules aim to foster a consumer-friendly environment and regulate the booming e-commerce sector.

The State Administration for Market Regulation (SAMR) in China issued a compliance advisory for online retailers preparing for the “6.18” shopping event. The guidelines emphasize fair competition, consumer rights, and preventing unfair practices like data-driven price discrimination and fake reviews. Key areas include regulating promotional conduct, live-streaming marketing, advertising content, and consumer dispute resolution, targeting deceptive practices and ensuring product quality.

JD.com and China Resources Group (CRC) have forged a strategic partnership, expanding their existing collaboration. The agreement, solidified at a signing ceremony attended by top executives, will focus on boosting ventures in areas such as Hong Kong and overseas business expansion, consumer initiatives, energy efficiency, commercial real estate, healthcare, and logistics. This move leverages CRC’s diverse portfolio and JD.com’s e-commerce expertise to drive mutual growth. CRC ranks 72nd on the 2024 Fortune Global 500.

China is experiencing temporary suspensions of home appliance trade-in subsidy programs across several regions, including Chongqing and Hubei. The first phase of Chongqing’s subsidies has been exhausted, awaiting the second phase’s policy details, expected in early June. Consumers are facing temporary restrictions on subsidy applications on major e-commerce sites. The pause, potentially impacting offline consumption, highlights an opportunity to re-evaluate digital strategies within the subsidy framework, potentially re-launching before the June 18th shopping festivals.