LABUBU

POP MART Korea has temporarily stopped in-store sales of LABUBU plush toys and keychains due to safety concerns and a commitment to premium service, following a similar move in the UK. This follows the product’s growing global popularity, with reports of high demand and celebrity endorsements. The company aims to resume sales with improved service and has apologized for the inconvenience.

POP MART’s LABUBU designer toys are experiencing immense global popularity, particularly in the US, fueled by celebrity endorsements and social media trends. Sales in the US market are booming, rivaling luxury goods. The craze has led to customization, high demand, and even the development of secondary industries. While successful, the company faces challenges in IP development and balancing product scarcity with market responsiveness.