Pang Donglai

Yonghui is aggressively transforming its stores to emulate the success of Pang Donglai. By the end of September, the supermarket chain plans to revamp 200 stores in China, aligning 80% of its products with Pang Donglai’s standards. This initiative includes opening remodeled stores at a rate of about one per day in the third quarter, with a focus on expanding proprietary brands and employee training. Pang Donglai’s leadership supports the efforts, highlighting employee engagement, customer service, and product quality.

A Chinese retail chain, Pang Dulai, rebranded to Ying Dulai overnight, replacing “Pang” (胖, plump) with “Ying” (盈, profit) in signage and digital platforms. The Zhejiang-based mall’s parent group, Yingzhong Holdings, cited strategic alignment as the reason. The move follows a cease-and-desist letter from rival Pang Donglai over alleged brand imitation. While the company denied legal pressure links, analysts note the covert rebrand mirrors crisis tactics in China’s competitive retail sector, sparking discussions on corporate identity and legal risks in rapid pivots.