Xiaomi vs. Huawei: Lei Jun Responds to Doubts, Declares “The Future Always Holds Opportunities”

In a move that underscores the competitive landscape of China’s burgeoning electric vehicle market, Xiaomi founder Lei Jun seemingly responded to recent remarks made by a rival executive. Following comments that appeared to be directed at Xiaomi’s success, Lei Jun took to social media, echoing a message of resilience and opportunity.

The post, quoting a phrase from a recent product launch, declared, “We always believe that there are opportunities for those who come later!” This statement is seen as a direct response to any criticisms of Xiaomi’s entry into the EV market.

Lei Jun’s social media activity comes on the heels of a previous post, where he shared a quote attributed to writer Mo Yan, “Criticism, in itself, is a form of looking up to.” This suggests a view that the company perceives the attention and scrutiny it receives as a sign of its growing influence.

The sentiment resonated with online followers, who left comments like “The Xiaomi YU7 is bound to sell out” and “Criticism, in itself, is a form of looking up to! Spot on.” Lei Jun responded with heart emojis, seemingly acknowledging the support.

The commentary is widely interpreted as a response to remarks made by a counterparty at an industry conference.

During the “2025 Future Automotive Pioneers Conference” on May 31, the rival executive seemingly took aim at Xiaomi, stating that one company had “sold out” on the back of a single car model, and that the product, despite its possible shortcomings, “sold well”.

Further remarks highlighted the power of strong branding and marketing in the current market, noting that, “This is the era of new media internet social networks, with strong marketing capabilities and brand power, so a single product could be a hit.”

The executive appeared to express frustration, noting that despite having stronger, better-performing products, it can be challenging to compete with the marketing and demand of the apparent competitor.

In a previous interview, Lei Jun remarked on his past affinity for a rival company, before highlighting the rise of competing sub-brands and their fast-paced evolution.