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CNBC AI News – June 4th: OpenAI is making a significant move to bolster its competitive edge. The AI giant has announced that its coveted ChatGPT “Memory” feature, previously exclusive to paid subscribers, is now being rolled out to all users, a strategic maneuver poised to shake up the already dynamic AI landscape.
This upgrade marks a noteworthy leap in ChatGPT’s capabilities. The enhanced Memory function allows the chatbot to retain and intelligently reference past conversations, incorporating user preferences, specific instructions, and prior dialogue into its responses, leading to more cohesive and contextually aware interactions.
Imagine crafting a lengthy novel or delving into complex financial analysis. ChatGPT’s Memory will enable the AI to adapt its writing style or provide relevant information based on previous interactions. While free users will now experience a base-level of short-term memory, facilitating continuity within their conversations, paying subscribers will continue to enjoy the benefits of a more robust, long-term memory, with the ability to recall much earlier dialogue.
Alongside this expansion comes a strengthened focus on privacy. Users retain full control. They can turn off the Memory function at any time, delete specific memories, or opt for a “temporary chat” mode that prevents any data from being retained. Furthermore, privacy settings will allow users to manage the duration for which their data is stored, ensuring their conversations are used only as intended.
This free rollout is considered a crucial strategic response to the increasingly fierce competition within the AI market. OpenAI’s recent GPT-4.1 model series, equipped with a massive 1 million token context window and improved coding and instruction following capabilities, has established a firm footing in the handling of extensive text and complex tasks. Opening core features to the broader public is seen by many analysts as a calculated step designed to significantly accelerate user acquisition and bolster its position.
In a statement, OpenAI co-founder and CEO Sam Altman referred to Memory as “one of my favorite ChatGPT features,” underlining the company’s commitment to continually refining the function even after its public release.
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