CNBC AI News, July 24 – Ticket scalping’s digital cousin is alive and well, as evidenced by the frenzy surrounding the pre-sale launch for pop idol Jackson Yee’s “Shou Jue” 2025 tour stop in Shanghai. The topic “Damai,” the ticketing platform, became the number one trending subject on Weibo, China’s Twitter-equivalent, this evening.
Reports indicate the tickets vanished within seconds of going on sale on the Damai app, leaving legions of fans empty-handed and venting their frustration online with screenshots confirming the sell-out. The sheer volume of demand underscores the challenges and potential profit margins in China’s booming live entertainment market.
The data paints a picture of extreme scarcity. In the 20 minutes leading up to the sale, the concert’s “interested” count surpassed 2.9 million, with an average of 25,000 new fans marking their interest per minute. In the final ten seconds before the launch, that number skyrocketed to 3.385 million. However, Damai reportedly only released 7,309 tickets in the initial pre-sale, resulting in a demand-to-supply ratio of a staggering 463:1. This highlights not just Yee’s popularity, but also the artificial scarcity that can drive up resale prices on secondary markets.
Damai customer service acknowledged the high demand and attributed the website slowdowns to the sheer number of fans attempting to purchase tickets simultaneously. They reiterated that securing tickets with over three million vying for just over seven thousand available was a matter of “pure luck.” While future ticket releases are possible, no official announcements have been made. The incident underscores the ongoing balancing act for ticketing platforms: managing demand, combating scalping, and ultimately, delivering a positive experience for fans willing to pay for access to live events.
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