JD.com

JD.com’s founder Liu Qiangdong discussed the e-commerce giant’s supply chain-focused strategy. He clarified the food delivery service aims to improve the fresh produce supply chain, even if front-end operations incur losses. Liu acknowledged past stagnation, announcing new yearly innovation projects, including a stablecoin. He emphasized JD’s commitment to fair profit distribution and highlighted its strong logistics network and operational efficiency as core strengths.

JD.com founder Liu Qiangdong revealed his intent to enter China’s food delivery market, signaling a major competitive challenge to Meituan. He hosted a dinner with key industry figures, including Meituan’s founder Wang Xing, to announce his plans. JD.com launched its food delivery service focusing on quality and lower commissions. It also provides full social security and insurance for its delivery workforce, aiming to attract talent and disrupt the market.

JD.com’s CEO, Richard Liu, discussed parallels between JD.com’s operational philosophy and a successful retail chain’s employee-focused approach. He highlighted prioritizing employee well-being, fair treatment, and customer service. This retailer’s model emphasizes no sales targets, significant profit allocation to employees, and generous benefits like short workdays, ample paid leave, and store closures, fostering a positive work environment.

JD.com CEO Xu Ran revealed impressive earnings for the company’s food delivery riders. Full-time riders in Beijing, Shanghai, Guangzhou, and Shenzhen now average nearly RMB 13,000 monthly, a significant increase. This increase comes despite comprehensive benefits. JD.com’s delivery arm is rapidly expanding, with over 120,000 riders and processing over 25 million daily orders, highlighting the company’s commitment to sustainable growth in the food delivery sector.

JD.com, led by Liu Qiangdong, plans to aggressively enter the hospitality and travel sectors. Leveraging its logistics network and financial strength, JD.com aims to reduce supply chain costs significantly in food, travel and hospitality, potentially lowering consumer costs by two-thirds while providing new channels for partners. They will expand from convenience stores and food delivery, with CEO Xu Ran confirming a focus on high-growth local services.

JD.com’s second Beijing JD Mall opened in Shuangjing, attracting crowds with government subsidies and promotions. The opening featured a display of founder Richard Liu’s original “three-foot counter,” evoking nostalgia and connecting with younger shoppers. The 50,000-square-meter mall, offering diverse products, is part of JD’s expansion, with new malls opening in other cities. The company plans to open 8-10 stores annually, focusing on high-tier and economically growing cities.

In China’s booming food delivery market, JD.com has emerged as a significant competitor, joining Meituan and Ele.me. With over 25 million daily orders as of June 2025, JD holds over 31% market share and leads premium restaurant delivery with 45%. JD’s strategy focuses on high-quality restaurants, employing commission reductions, promotional traffic, and enhanced delivery features to improve the customer experience.

JD.com has launched “Integrity Cooperation Guidelines” to combat corruption. The e-commerce giant prohibits commercial bribery and outlines strict ethical principles for its partners. The guidelines ban business with dismissed employees and restrict former employees’ interactions for a year. To further promote transparency, JD.com has established a $1.4 million reward fund for whistleblowers reporting corrupt activities.

JD.com and China Resources Group (CRC) have forged a strategic partnership, expanding their existing collaboration. The agreement, solidified at a signing ceremony attended by top executives, will focus on boosting ventures in areas such as Hong Kong and overseas business expansion, consumer initiatives, energy efficiency, commercial real estate, healthcare, and logistics. This move leverages CRC’s diverse portfolio and JD.com’s e-commerce expertise to drive mutual growth. CRC ranks 72nd on the 2024 Fortune Global 500.

On the first day of China’s Gaokao exams, a JD.com delivery driver, Cheng Xiaochong, assisted a student who forgot their ID, driving them home and back to the exam site just in time. JD.com will recognize his act of service and has deployed emergency assistance teams across several cities during the exam period, offering free help to students. The company also urges drivers to be cautious and create a quiet exam environment.