JD.com

At Shanghai BW Anime Expo (through July 13th), Nintendo debuts the Switch 2 console. The Hong Kong variant launches on JD.com, priced from CNY 4,099 with an initial CNY 150 discount and possible subsidies. Key features include a 7.9-inch 1080P portable display, 4K TV output, TV/tabletop/handheld modes, an adjustable kickstand, dual USB-C ports, and improved Joy-Con controllers with magnetic attachment and motion sensors. The console is backward compatible with original Switch games. JD.com hosts the official flagship store for its launch.

JD.com is strategically expanding into China’s rapidly growing short-drama market, diversifying beyond core e-commerce. The company is recruiting specialized operations roles, offering premium salaries ranging from 45,000-70,000 RMB monthly (potential 1.4 million RMB annually) for core positions. Responsibilities include developing IP classification systems, optimizing content acquisition, and driving volume through data-driven user profiling and collaboration with tech teams. This move capitalizes on the booming market, which boasts over 600 million active users and is projected to reach 85.65 billion RMB by 2027, recently surpassing China’s annual box office revenue.

JD.com launched the Jiangsu Football Super League’s flagship store, featuring city jerseys and mascot merchandise. They are also running a promotion offering 1,000 100-inch TVs to residents of the championship city. The league’s popularity surge has doubled football item searches, boosted local produce sales by 82%, and increased delivery orders tenfold.

JD.com is aggressively entering the travel sector with zero commission offers for hotels, aiming to leverage its existing local lifestyle traffic. While initially undercutting competitors on pricing, the platform faces challenges in securing broad hotel inventory. JD.com’s strategy aligns with its goal of becoming a comprehensive lifestyle platform, but success will depend on its ability to build deep integrations and cultivate supplier relationships in a competitive market dominated by established Online Travel Agencies.

At the 2025 Summer Davos, JD.com founder Liu Qiangdong confirmed he will attend a Jiangsu City Football League (Su Chao) match. JD.com, a strategic league partner, has invested heavily in Suqian, Liu’s hometown. The company’s commitment includes event marketing, public fitness, and broadcast production. The Suqian team, currently in fifth place, is playing on June 29th, with expectations of Liu’s attendance adding further interest. JD.com’s investment in Suqian exceeds RMB 20 billion.

The early 2010s in China witnessed a fierce e-commerce battle between JD.com and Dangdang for book market dominance. Driven by ambition and strategic price wars, led by Liu Qiangdong and Li Guoqing, JD.com ultimately prevailed, prioritizing market share over immediate profits. Recent interviews reveal the intensity of the rivalry and the emotional toll it took. The rivalry’s conclusion is symbolized by Li Guoqing’s use of JD.com for food delivery, signifying a decade-long competitive saga’s end.

JD.com, the only Chinese retailer, impressively climbed to #22 in Gartner’s Supply Chain Top 25, a testament to its advanced supply chain. This success is driven by substantial investments in technology, including its AI model for forecasting and extensive automation, within its over 40 smart warehouses. Its focus on AI-powered robotics and autonomous vehicles has optimized operations, leading to a rapid inventory turnover rate.

JD.com is aggressively entering the travel market. Offering hotels a commission-free program for up to three years has already attracted nearly 50,000 applications. Leveraging its vast user base and lifestyle market leadership, JD.com aims to capitalize on peak travel season. This move follows a successful foray into food delivery using subsidies. However, facing giants like Meituan and Ctrip, the travel sector presents a distinct, more competitive challenge.

Rumors suggest a PR move by JD.com’s founder: reportedly, he ordered takeout at a luxury hotel and tipped the delivery driver a significant amount, posing for photos. This follows the recent privatization of a food delivery platform, formerly public, now a JD Group subsidiary. JD.com has also launched a food delivery service processing millions of daily orders.

Richard Liu, JD.com’s founder, emphasized his commitment to employee compensation while acknowledging the industry’s demanding work environment. He highlighted significant salary increases over the past 18 months, with some employees seeing their income nearly double. Liu cited the example of delivery personnel in Beijing, whose average gross salary exceeds RMB 13,000, upon which social security and housing fund contributions are based. He reiterated the plan to keep raising cash compensation.